Creative Strategists are marketing specialists who focus on improving a company's overall marketing and promotion plan. While Creative Strategists can also assist and provide opinions on individual ads or campaigns, their primary focus is on determining the overall strategy of the company.
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Duties of a creative strategist:
Review market and industry reports and identify key trends
Do market research on customer demographics
Meet with clients to discuss their goals for the upcoming marketing campaign
Coordination of objectives with department heads responsible for marketing strategy implementation
Documentation and project briefing for marketing initiatives
Advice for the creative director of the company
Monitor the progress of marketing media during development
Track marketing strategy results
Adjust or discontinue marketing strategy if results are not as expected
The work environment for creative strategists
Most creative strategists work in an office environment. Creative strategists may work in the marketing department of a large company that serves the needs of one or more clients.
Educational requirements for creative strategists
If you are interested in a career as a creative strategist, employers will likely need at least a bachelor's degree. For this area, consider majoring in digital media, communications, or marketing.
While not required, some creative strategists pursue a master's degree, which provides additional education and can make you a more attractive candidate when applying for a creative strategist position.