Search engine optimization (SEO) specialists are responsible for optimising a website or search engine listings for higher visibility on search engine result pages (SERPs).

The goal of an SEO consultant is to increase the amount of traffic to a website by improving its overall visibility on SERPs.

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A SEO specialist typically works with web developers, content writers, and other marketing professionals to ensure that the website's content is both SEO-friendly and optimised for the intended audience.

What does a SEO specialist do?

The primary role of a SEO specialist is to optimise a website for search engine visibility. This includes performing keyword research, analysing competitors' strategies, and developing and implementing tactics to improve a website's ranking on SERPs.

SEO specialists will also monitor and analyse website performance to identify areas of improvement. Additionally, they may create content, such as blog posts or articles, to increase website visibility and attract more visitors.

To be successful in the role, SEO specialists need to have a comprehensive knowledge of the latest SEO techniques and trends, as well as an understanding of how search engines work.

What skills are needed to work as a SEO specialist?

• Analytical skills: SEO specialists must be able to analyse and interpret data to identify areas of improvement.

• Technical knowledge: A deep understanding of HTML, JavaScript, and other web technologies is essential for success in the role.

• Digital marketing knowledge: A SEO specialist must understand the principles of digital marketing and how to leverage them for maximum ROI.

• Creative thinking: Creating engaging content and campaigns is essential for success in the role, and SEO specialists must be able to think creatively to come up with new ideas.

• Communication skills: SEO specialists must be able to communicate effectively with colleagues and clients to ensure that their strategies and campaigns are successful.